PSA

Public Service Announcement

Public Service Announcements (PSA’s) educate people about issues that people have to deal with in life. PSA’s give people information about issues so they can think about them and take positive actions. You will produce your own PSA, lasting 20 to 30 seconds. Your PSA must deliver a short but strong message about any Digital Citizenship Topic, one of the nine.

You have just been hired by channel 5 news. Your first job is to make a public service announcement. Come up with a topic and research your idea. You must then create a storyboard that is clear and explains exactly what is going to be in your public service announcement. When you are finished your storyboard you must have it approved by the manger of the station Mrs. Hinojosa. Once she clears you, you may start creating your video using iMovie. Make sure your introduction motivates and hooks the viewer from the beginning of the video and keep his/her attention to the end. Read below for some tips.

* Your public service announcement should...

1.You must write down where your pictures came from on your assignment paper in the space provided for you. As soon as you take a picture off the internet write where it came from, do not wait until your project is done.  Copyrighted information for photos, graphics and music must be clearly identified by source.

2.The introduction needs to motivate and hook the viewer from the beginning of the video and keep his/her attention to the end.

3.Please complete the rough draft story board first and while you create your computer project fill out the final story board.

4.The PSA must move smoothly from shot to shot and be edited with high quality shots.

5.Background audio must be kept low and not overpower the primary audio, please make sure it goes along with your project information.

6.The content of the service announcement needs to include a clear statement or theme and it must be creative and compelling to the audience.

7.All scenes must have sufficient lighting for viewer to easily see the project. • All shots must be clearly focused and well framed.

8.The graphics, sound and or animation must assist in presenting an overall theme that appeals to the audience and enhances your service announcement with a high impact message.

9.Graphics, fonts, special effects, and sound must be clear and big enough to read. They must explain and reinforce key points during the presentation. All text must be held on the screen long enough for it to be read.

10. All video clips should fit the story line. Clips should not be too long or to short.

You must tell me where all pictures you took off

the internet came from. DO NOT say they came from Google or any search engine! You must write down the exact address they came from!