Thursday, November 10, 2011

PSA PLAN worksheet



  1. What issue/ topic did you choose? Digital Health and Wellness
  1. Why is this important? People should know the danger of using technology
  1. Who do you want to reach? (target audience) The youth/Everyone
  1. What is the behavior your looking to change? im looking to change the peoples eyes and realize what is going on
  1. Why doesn’t the audience already engage in this behavior? They don't know what is going on
  1. What emotional appeal can you make?Safety and caution 
  1. Belonging; Power/Control; Fun: Safety; 
  1. Put your audience in a situation/scenario where the issue would come up in their lives. You use the technology a lot so people become lazy and they become mentally ill
  1. Where are they? (setting)In their desks, beds, bus, ect staring at their tech
  1. Who is there? (characters) Youth, adults
  1. What’s’ going on around them?  ( ambient sound) Phisical activities, but they decide not to.
  1. What are they saying? (dialogue)I rather be texting or facebook
  1. Who is message brought to you by? ( Station; organization) Idea College Prep Students (Donna)

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